|
THOMAS PUCKETT
Creative Director
DOWNLOAD RESUME (PDF)
Raised in a family with a military father and an artistic mother, Thomas
has always been comfortable with the tension between discipline and
creativity. He lived in Europe, South America and all across the United
States, moving 12 times before he went to university. This exposure to
multiple cultures and lifestyles established a theme that would characterize
his life: adventure, experimentation, and assimilation.
Thomas moved to New York in 1989. He first worked in package goods, where he
developed a strong strategic sense. But his longing for the beauty world
encouraged a move to Revlon in 1990 where he launched “The Most
Unforgettable Women in the World Wear Revlon” campaign that ultimately ran
for 8 years globally. Over the next seven years, Thomas worked at various
large agencies and small design boutiques, creating campaigns for La
Prairie, Blackglama, Christofle, and
Vidal Sassoon.
Ready for new adventure, Thomas moved to Paris in 1998. After a bumpy
initial six months, he landed consultation work for L’Oréal on fragrances
and skin care lines. Later described as “an illegal immigrant worker,”
they invited him to work for any one of their three Paris based agencies.
Ultimately accepting a position at Publicis-Conseil, Thomas developed
campaigns for the European markets on the Kérastase,
L’Oréal Professionelle,
Laboratoires Garnier, Plénitude, and
Lancome brands across hair care hair
color, skin, sun, and fragrance categories.
Returning to New York in 1994, Thomas worked first at a small design
boutique on Baccarat, Larson-Juhl and other high-end brands. But the siren
call of beauty once again reached him and he accepted a position at Estée
Lauder in 1995. Thomas became the Executive Director of Advertising for Aramis/Designer Fragrances. This experience included skin and fragrance
launches for both men and women on the Aramis, Tommy Hilfiger, and
La Mer
brands, among others.
In 1999, Thomas returned to the agency side once again to work on Pantene
Pro-V at Grey Advertising, becoming Global Creative Director 2 years later.
His latest breakthrough has been the first-ever creation of global campaigns
expressed in a holistic and sustained manner on this $3 billion dollar
global beauty brand. Recently he has been assigned DDF Doctors
Dermatological Formula, a growing premium skin care brand.
Future professional goals include working in other countries for
international beauty brands. His dream is to create for Chanel, Shisedo…and
then, perhaps, not to work at all. He enjoys skiing, traveling, SCUBA, food
and wine. Fluent in French, he is working on Italian. Any assistance is
welcome!
|